Important Email Marketing Services

1. December 2011

Does anybody even look at the direct marketing postcards and circulars crammed into their physical mailboxes anymore?

In today’s fast-moving world, the way to get customers’ attention is through email marketing.

A number of companies specialize in email marketing solutions that can help you get your products and services in front of the eyes of the audience who will respond to them best. Here’s a look at some of the top email marketing companies.

  • iContact: iContact features a very easy-to-use interface as well as over 300 third-party template add-ons, including WordPress, iPhone and Android. iContact also has a free trial period. On the downside, should you run into problems implementing these features, customer support is limited.
  • Benchmark Email: Benchmark email offers simple integration with Google Analytics so you can actually see how well you’re targeting your audience, as well as top line tracking features and a free trial. It also offers a convenient drop-and-drag email editor. On the downside, customer phone support is only available on weekdays between 9 a.m. and 5 p.m.
  • Constant Contact: Constant Contact offers 500 fully customizable newsletter templates, a contact manager that allows you to import contacts from all email providers as well as social media sites, and a sophisticated auto-responder. Unfortunately, Constant Contact has no spam checker and it doesn’t integrate well with Google Analytics.
  • Pinpointe: Pinpointe is a cloud-based email marketing service, which means you can access it from any wi-fi-enabled device. It offers list segmentation and a sophisticated automailer among many other features.
  • MailChimp: MailChimp is particularly useful for marketers dealing with a large volume of subscribers because it can handle email delivery to over a billion users at a time. It also has internal analytics that allow savvy marketers to monitor the return on their investment.
  • Mailgen: Though Mailgen supports SMS texting, it does not directly support other third party apps, which limits its utility for marketers looking to break out of straight email campaigns.
  • Vertical Response: Vertical Response allows marketers to integrate email campaigns with efforts on Twitter, Facebook and LinkedIn. Its sophisticated suite of analytical tools lets marketers create reports comparing the success rates of outreach through these venues.
  • Mad Mimi: Mad Mimi has a limited number of design features which makes it an ideal choice for first time users who might be confused by too many add-ons, but limits its effectiveness for experienced email marketers.
  • Campaigner: Campaigner offers the best customer support bar none, as well as a large number of fully customizable templates for your messages. However, Campaigner doesn’t allow you to remove the “Campaigner” logo from the emails you send using their service.
  • GraphicMail: GraphicMail offers 20 MB of image storage space, twice as much as the industry standard as well as over 100 templates to drag and drop those images into. Unless you pony up an additional $250 fee, however, GraphicMail’s logo will remain on all the communications you send using this service.

Learn more about email marketing & services at one of the european leader for email marketing – ecircle.

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